2022-07-20
Creative advertising: is it necessary for all products?
Publication
Publication
Additional Metadata | |
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Pauwels, Pamela, Boksem, Maarten | |
hdl.handle.net/2105/63865 | |
Marketing Management | |
Organisation | Rotterdam School of Management |
Szwech, Zofia. (2022, July 20). Creative advertising: is it necessary for all products?. Marketing Management. Retrieved from http://hdl.handle.net/2105/63865
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