The Role of Creativity in marketing: A necessity or just a nice to have?

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Keywords	Advertising creativity, Social media, Purchase behaviour
Thesis Advisor	Pauwels, Pamela, Boksem, Maarten
Persistent URL	hdl.handle.net/2105/63866
Series	Marketing Management
Organisation	Rotterdam School of Management
Citation APA Style AAA Style APA Style Cell Style Chicago Style Harvard Style IEEE Style MLA Style Nature Style Vancouver Style American-Institute-of-Physics Style Council-of-Science-Editors Style BibTex Format Endnote Format RIS Format CSL Format DOIs only Format	Scholtens, Naut. (2022, July 20). The Role of Creativity in marketing: A necessity or just a nice to have?. Marketing Management. Retrieved from http://hdl.handle.net/2105/63866

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