The Role of Creativity in marketing: A necessity or just a nice to have?

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Keywords	Advertising creativity, Social media, Purchase behaviour
Thesis Advisor	Pauwels, Pamela, Boksem, Maarten
Persistent URL	hdl.handle.net/2105/63866
Series	Marketing Management
Organisation	Rotterdam School of Management
Citation APA APA Style APA-ALL Style AAA Style Cell Style Chicago Style Harvard Style IEEE Style MLA Style Nature Style Vancouver Style American-Institute-of-Physics Style Council-of-Science-Editors Style BibTex Format Endnote Format RIS Format CSL Format DOIs only Format	Scholtens, Naut. (2022). The Role of Creativity in marketing: A necessity or just a nice to have?. In Marketing Management.http://hdl.handle.net/2105/63866

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