Name it and claim it: an experimental investigation of the relationship between self- expressive customization and social sharing on brand loyalty.

Additional Metadata
Keywords	Brand loyalty, Customization, Self-expressive customization, Type of recipient, Name-letter effect
Thesis Advisor	Lopez, Rocio Alarcon, van Bruggen, Gerrit
Persistent URL	hdl.handle.net/2105/63868
Series	Marketing Management
Organisation	Rotterdam School of Management
Citation APA Style AAA Style APA Style Cell Style Chicago Style Harvard Style IEEE Style MLA Style Nature Style Vancouver Style American-Institute-of-Physics Style Council-of-Science-Editors Style BibTex Format Endnote Format RIS Format CSL Format DOIs only Format	Huisman, Romy. (2022, July 20). Name it and claim it: an experimental investigation of the relationship between self- expressive customization and social sharing on brand loyalty.. Marketing Management. Retrieved from http://hdl.handle.net/2105/63868

Publication