Name it and claim it: an experimental investigation of the relationship between self- expressive customization and social sharing on brand loyalty.

Additional Metadata
Keywords	Brand loyalty, Customization, Self-expressive customization, Type of recipient, Name-letter effect
Thesis Advisor	Lopez, Rocio Alarcon, van Bruggen, Gerrit
Persistent URL	hdl.handle.net/2105/63868
Series	Marketing Management
Organisation	Rotterdam School of Management
Citation APA APA Style APA-ALL Style AAA Style Cell Style Chicago Style Harvard Style IEEE Style MLA Style Nature Style Vancouver Style American-Institute-of-Physics Style Council-of-Science-Editors Style BibTex Format Endnote Format RIS Format CSL Format DOIs only Format	Huisman, Romy. (2022). Name it and claim it: an experimental investigation of the relationship between self- expressive customization and social sharing on brand loyalty. In Marketing Management.http://hdl.handle.net/2105/63868

Publication