The Effect of Automated Feedback on Consumers’ Willingness to Share in Mass Customization

Additional Metadata
Keywords	product customization; automated feedback; willingness to share; sense of accomplishment; self-presentational concern; hedonic customization; utilitarian customization
Thesis Advisor	Lopez, Rocio Alarcon, van Bruggen, Gerrit
Persistent URL	hdl.handle.net/2105/63870
Series	Marketing Management
Organisation	Rotterdam School of Management
Citation APA Style AAA Style APA Style Cell Style Chicago Style Harvard Style IEEE Style MLA Style Nature Style Vancouver Style American-Institute-of-Physics Style Council-of-Science-Editors Style BibTex Format Endnote Format RIS Format CSL Format DOIs only Format	Dirksen, Gitta. (2022, July 20). The Effect of Automated Feedback on Consumers’ Willingness to Share in Mass Customization. Marketing Management. Retrieved from http://hdl.handle.net/2105/63870

Publication