Online Display Advertising: The Effect of Website-Ad Fit on Ad Attitudes

Additional Metadata
Keywords	Feelings-as-information theory, Online display advertising, Fit-fluency framework, Processing fluency, Ad attitudes
Thesis Advisor	Fytraki, Agapi, Eigenraam, Anniek
Persistent URL	hdl.handle.net/2105/63872
Series	Marketing Management
Organisation	Rotterdam School of Management
Citation APA Style AAA Style APA Style Cell Style Chicago Style Harvard Style IEEE Style MLA Style Nature Style Vancouver Style American-Institute-of-Physics Style Council-of-Science-Editors Style BibTex Format Endnote Format RIS Format CSL Format DOIs only Format	Sanberg, Jesse. (2022, July 20). Online Display Advertising: The Effect of Website-Ad Fit on Ad Attitudes. Marketing Management. Retrieved from http://hdl.handle.net/2105/63872

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