Online Display Advertising: The Effect of Website-Ad Fit on Ad Attitudes

Additional Metadata
Keywords	Feelings-as-information theory, Online display advertising, Fit-fluency framework, Processing fluency, Ad attitudes
Thesis Advisor	Fytraki, Agapi, Eigenraam, Anniek
Persistent URL	hdl.handle.net/2105/63872
Series	Marketing Management
Organisation	Rotterdam School of Management
Citation APA APA Style APA-ALL Style AAA Style Cell Style Chicago Style Harvard Style IEEE Style MLA Style Nature Style Vancouver Style American-Institute-of-Physics Style Council-of-Science-Editors Style BibTex Format Endnote Format RIS Format CSL Format DOIs only Format	Sanberg, Jesse. (2022). Online Display Advertising: The Effect of Website-Ad Fit on Ad Attitudes. In Marketing Management.http://hdl.handle.net/2105/63872

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