To Engage Or Not To Engage? The Influence Of Brand vs. Influencer Branded Content On Customer Engagement On Instagram

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Keywords	customer engagement, branded content, influencers, social media, Instagram, influencer marketing, micro-influencer
Thesis Advisor	Eigenraam, Anniek, fritze, martin
Persistent URL	hdl.handle.net/2105/63874
Series	Marketing Management
Organisation	Rotterdam School of Management
Citation APA Style AAA Style APA Style Cell Style Chicago Style Harvard Style IEEE Style MLA Style Nature Style Vancouver Style American-Institute-of-Physics Style Council-of-Science-Editors Style BibTex Format Endnote Format RIS Format CSL Format DOIs only Format	van der Aar, Ashley. (2022, July 20). To Engage Or Not To Engage? The Influence Of Brand vs. Influencer Branded Content On Customer Engagement On Instagram. Marketing Management. Retrieved from http://hdl.handle.net/2105/63874

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