2022-07-20
The role of parasocial interaction in fostering customer loyalty through branded applications
Publication
Publication
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Eigenraam, Anniek, fritze, martin | |
hdl.handle.net/2105/63875 | |
Marketing Management | |
Organisation | Rotterdam School of Management |
van den Broek, Youri. (2022, July 20). The role of parasocial interaction in fostering customer loyalty through branded applications. Marketing Management. Retrieved from http://hdl.handle.net/2105/63875
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