The role of parasocial interaction in fostering customer loyalty through branded applications

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Keywords	Branded apps, customer loyalty, parasocial interaction
Thesis Advisor	Eigenraam, Anniek, fritze, martin
Persistent URL	hdl.handle.net/2105/63875
Series	Marketing Management
Organisation	Rotterdam School of Management
Citation APA APA Style APA-ALL Style AAA Style Cell Style Chicago Style Harvard Style IEEE Style MLA Style Nature Style Vancouver Style American-Institute-of-Physics Style Council-of-Science-Editors Style BibTex Format Endnote Format RIS Format CSL Format DOIs only Format	van den Broek, Youri. (2022). The role of parasocial interaction in fostering customer loyalty through branded applications. In Marketing Management.http://hdl.handle.net/2105/63875

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