Customer engagement on Instagram: the impact of context on the engagement of informational and emotional Instagram posts

Additional Metadata
Keywords	Margje Gaal, 475721, Instagram, incongruency, arousal, context, appeal
Thesis Advisor	Eigenraam, Anniek, fritze, martin
Persistent URL	hdl.handle.net/2105/63876
Series	Marketing Management
Organisation	Rotterdam School of Management
Citation APA APA Style APA-ALL Style AAA Style Cell Style Chicago Style Harvard Style IEEE Style MLA Style Nature Style Vancouver Style American-Institute-of-Physics Style Council-of-Science-Editors Style BibTex Format Endnote Format RIS Format CSL Format DOIs only Format	Gaal, Margje. (2022). Customer engagement on Instagram: the impact of context on the engagement of informational and emotional Instagram posts. In Marketing Management.http://hdl.handle.net/2105/63876

Publication