2022-07-20
How does an influencer's advertising disclosure affect consumer’s purchase intention through source credibility? How does the followers count of the influencer affect this relationship?
Publication
Publication
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Eigenraam, Anniek, fritze, martin | |
hdl.handle.net/2105/63877 | |
Marketing Management | |
Organisation | Rotterdam School of Management |
Germanova, Petya. (2022, July 20). How does an influencer's advertising disclosure affect consumer’s purchase intention through source credibility? How does the followers count of the influencer affect this relationship?. Marketing Management. Retrieved from http://hdl.handle.net/2105/63877
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