How does an influencer's advertising disclosure affect consumer’s purchase intention through source credibility? How does the followers count of the influencer affect this relationship?

Additional Metadata
Keywords	purchase intention, influencer marketing, source credibility, advertising disclosure
Thesis Advisor	Eigenraam, Anniek, fritze, martin
Persistent URL	hdl.handle.net/2105/63877
Series	Marketing Management
Organisation	Rotterdam School of Management
Citation APA APA Style APA-ALL Style AAA Style Cell Style Chicago Style Harvard Style IEEE Style MLA Style Nature Style Vancouver Style American-Institute-of-Physics Style Council-of-Science-Editors Style BibTex Format Endnote Format RIS Format CSL Format DOIs only Format	Germanova, Petya. (2022). How does an influencer's advertising disclosure affect consumer’s purchase intention through source credibility? How does the followers count of the influencer affect this relationship?. In Marketing Management.http://hdl.handle.net/2105/63877

Publication