The influence of online paid customer loyalty programs on loyalty program engagement.

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Keywords	loyalty program, loyalty program engagement, customer engagement, paid loyalty program
Thesis Advisor	Eigenraam, Anniek, fritze, martin
Persistent URL	hdl.handle.net/2105/63878
Series	Marketing Management
Organisation	Rotterdam School of Management
Citation APA APA Style APA-ALL Style AAA Style Cell Style Chicago Style Harvard Style IEEE Style MLA Style Nature Style Vancouver Style American-Institute-of-Physics Style Council-of-Science-Editors Style BibTex Format Endnote Format RIS Format CSL Format DOIs only Format	Hiele, Ophely. (2022). The influence of online paid customer loyalty programs on loyalty program engagement. In Marketing Management.http://hdl.handle.net/2105/63878

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