2022-07-20
The influence of Augmented Realty on customer engagement in branded mobile applications (apps)
Publication
Publication
Additional Metadata | |
---|---|
, , , , , | |
Eigenraam, Anniek, fritze, martin | |
hdl.handle.net/2105/63879 | |
Marketing Management | |
Organisation | Rotterdam School of Management |
Reuterink, Iris. (2022, July 20). The influence of Augmented Realty on customer engagement in branded mobile applications (apps). Marketing Management. Retrieved from http://hdl.handle.net/2105/63879
|