The influence of Augmented Realty on customer engagement in branded mobile applications (apps)

Additional Metadata
Keywords	customer engagement, augmented reality, branded apps, mobile applications, utiliarian branded app, hedonic branded app
Thesis Advisor	Eigenraam, Anniek, fritze, martin
Persistent URL	hdl.handle.net/2105/63879
Series	Marketing Management
Organisation	Rotterdam School of Management
Citation APA APA Style APA-ALL Style AAA Style Cell Style Chicago Style Harvard Style IEEE Style MLA Style Nature Style Vancouver Style American-Institute-of-Physics Style Council-of-Science-Editors Style BibTex Format Endnote Format RIS Format CSL Format DOIs only Format	Reuterink, Iris. (2022). The influence of Augmented Realty on customer engagement in branded mobile applications (apps). In Marketing Management.http://hdl.handle.net/2105/63879

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