Visual Storytelling Ads vs. Factual Ads on Instagram: Does Transporting Viewers Foster Digital Customer Engagement?

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Keywords	Customer Engagement, Storytelling, Narrative Transportation, Instagram, Social Media, Digital Customer Engagement
Thesis Advisor	Eigenraam, Anniek, fritze, martin
Persistent URL	hdl.handle.net/2105/63881
Series	Marketing Management
Organisation	Rotterdam School of Management
Citation APA Style AAA Style APA Style Cell Style Chicago Style Harvard Style IEEE Style MLA Style Nature Style Vancouver Style American-Institute-of-Physics Style Council-of-Science-Editors Style BibTex Format Endnote Format RIS Format CSL Format DOIs only Format	Röhler, Isabelle. (2022, July 20). Visual Storytelling Ads vs. Factual Ads on Instagram: Does Transporting Viewers Foster Digital Customer Engagement?. Marketing Management. Retrieved from http://hdl.handle.net/2105/63881

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