Visual Storytelling Ads vs. Factual Ads on Instagram: Does Transporting Viewers Foster Digital Customer Engagement?

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Keywords	Customer Engagement, Storytelling, Narrative Transportation, Instagram, Social Media, Digital Customer Engagement
Thesis Advisor	Eigenraam, Anniek, fritze, martin
Persistent URL	hdl.handle.net/2105/63881
Series	Marketing Management
Organisation	Rotterdam School of Management
Citation APA APA Style APA-ALL Style AAA Style Cell Style Chicago Style Harvard Style IEEE Style MLA Style Nature Style Vancouver Style American-Institute-of-Physics Style Council-of-Science-Editors Style BibTex Format Endnote Format RIS Format CSL Format DOIs only Format	Röhler, Isabelle. (2022). Visual Storytelling Ads vs. Factual Ads on Instagram: Does Transporting Viewers Foster Digital Customer Engagement?. In Marketing Management.http://hdl.handle.net/2105/63881

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