Perfect Personalization: Defining the Boundaries for when Personalization is Taken too far

Additional Metadata
Keywords	Customer engagement, Promotional proneness, Personalization, Perceived privacy invasion
Thesis Advisor	Eigenraam, Anniek, fritze, martin
Persistent URL	hdl.handle.net/2105/63882
Series	Marketing Management
Organisation	Rotterdam School of Management
Citation APA Style AAA Style APA Style Cell Style Chicago Style Harvard Style IEEE Style MLA Style Nature Style Vancouver Style American-Institute-of-Physics Style Council-of-Science-Editors Style BibTex Format Endnote Format RIS Format CSL Format DOIs only Format	Nummi, Inka. (2022, July 20). Perfect Personalization: Defining the Boundaries for when Personalization is Taken too far. Marketing Management. Retrieved from http://hdl.handle.net/2105/63882

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