Perfect Personalization: Defining the Boundaries for when Personalization is Taken too far

Additional Metadata
Keywords	Customer engagement, Promotional proneness, Personalization, Perceived privacy invasion
Thesis Advisor	Eigenraam, Anniek, fritze, martin
Persistent URL	hdl.handle.net/2105/63882
Series	Marketing Management
Organisation	Rotterdam School of Management
Citation APA APA Style APA-ALL Style AAA Style Cell Style Chicago Style Harvard Style IEEE Style MLA Style Nature Style Vancouver Style American-Institute-of-Physics Style Council-of-Science-Editors Style BibTex Format Endnote Format RIS Format CSL Format DOIs only Format	Nummi, Inka. (2022). Perfect Personalization: Defining the Boundaries for when Personalization is Taken too far. In Marketing Management.http://hdl.handle.net/2105/63882

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