Empathy Appeals in Cause-Related Marketing

Additional Metadata
Keywords	empathy, cause-related marketing, guilt, purchase intention, manipulative intent
Thesis Advisor	Galli, Leandro, van Everdingen, Yvonne
Persistent URL	hdl.handle.net/2105/63885
Series	Marketing Management
Organisation	Rotterdam School of Management
Citation APA Style AAA Style APA Style Cell Style Chicago Style Harvard Style IEEE Style MLA Style Nature Style Vancouver Style American-Institute-of-Physics Style Council-of-Science-Editors Style BibTex Format Endnote Format RIS Format CSL Format DOIs only Format	Mannitz, Birte. (2022, July 20). Empathy Appeals in Cause-Related Marketing. Marketing Management. Retrieved from http://hdl.handle.net/2105/63885

Publication