Empathy Appeals in Cause-Related Marketing

Additional Metadata
Keywords	empathy, cause-related marketing, guilt, purchase intention, manipulative intent
Thesis Advisor	Galli, Leandro, van Everdingen, Yvonne
Persistent URL	hdl.handle.net/2105/63885
Series	Marketing Management
Organisation	Rotterdam School of Management
Citation APA APA Style APA-ALL Style AAA Style Cell Style Chicago Style Harvard Style IEEE Style MLA Style Nature Style Vancouver Style American-Institute-of-Physics Style Council-of-Science-Editors Style BibTex Format Endnote Format RIS Format CSL Format DOIs only Format	Mannitz, Birte. (2022). Empathy Appeals in Cause-Related Marketing. In Marketing Management.http://hdl.handle.net/2105/63885

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