The Effect of Cause-Related Marketing on Positive Electronic Word-of-Mouth: The Interplay Between Moral Elevation and Product-Cause Fit

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Keywords	cause-related marketing, moral elevation, product-cause fit, electronic word-of-mouth
Thesis Advisor	Galli, Leandro, van Everdingen, Yvonne
Persistent URL	hdl.handle.net/2105/63886
Series	Marketing Management
Organisation	Rotterdam School of Management
Citation APA Style AAA Style APA Style Cell Style Chicago Style Harvard Style IEEE Style MLA Style Nature Style Vancouver Style American-Institute-of-Physics Style Council-of-Science-Editors Style BibTex Format Endnote Format RIS Format CSL Format DOIs only Format	Gatos, Melanie. (2022, July 20). The Effect of Cause-Related Marketing on Positive Electronic Word-of-Mouth: The Interplay Between Moral Elevation and Product-Cause Fit. Marketing Management. Retrieved from http://hdl.handle.net/2105/63886

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