The Effect of Cause-Related Marketing on Positive Electronic Word-of-Mouth: The Interplay Between Moral Elevation and Product-Cause Fit

Additional Metadata
Keywords	cause-related marketing, moral elevation, product-cause fit, electronic word-of-mouth
Thesis Advisor	Galli, Leandro, van Everdingen, Yvonne
Persistent URL	hdl.handle.net/2105/63886
Series	Marketing Management
Organisation	Rotterdam School of Management
Citation APA APA Style APA-ALL Style AAA Style Cell Style Chicago Style Harvard Style IEEE Style MLA Style Nature Style Vancouver Style American-Institute-of-Physics Style Council-of-Science-Editors Style BibTex Format Endnote Format RIS Format CSL Format DOIs only Format	Gatos, Melanie. (2022). The Effect of Cause-Related Marketing on Positive Electronic Word-of-Mouth: The Interplay Between Moral Elevation and Product-Cause Fit. In Marketing Management.http://hdl.handle.net/2105/63886

Publication