A study on the effect of aligning  consumer incidental emotions  and integral emotions in advertising.

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Keywords	Incidental emotions, integral emotions, Emotions, advertising, Attitude towards the ad, facial expression, ad memorability
Thesis Advisor	Boksem, Maarten, Liberali, Jordana
Persistent URL	hdl.handle.net/2105/63888
Series	Marketing Management
Organisation	Rotterdam School of Management
Citation APA Style AAA Style APA Style Cell Style Chicago Style Harvard Style IEEE Style MLA Style Nature Style Vancouver Style American-Institute-of-Physics Style Council-of-Science-Editors Style BibTex Format Endnote Format RIS Format CSL Format DOIs only Format	Visser, Marjolein. (2022, July 20). A study on the effect of aligning consumer incidental emotions and integral emotions in advertising.. Marketing Management. Retrieved from http://hdl.handle.net/2105/63888

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