A study on the effect of aligning  consumer incidental emotions  and integral emotions in advertising.

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Keywords	Incidental emotions, integral emotions, Emotions, advertising, Attitude towards the ad, facial expression, ad memorability
Thesis Advisor	Boksem, Maarten, Liberali, Jordana
Persistent URL	hdl.handle.net/2105/63888
Series	Marketing Management
Organisation	Rotterdam School of Management
Citation APA APA Style APA-ALL Style AAA Style Cell Style Chicago Style Harvard Style IEEE Style MLA Style Nature Style Vancouver Style American-Institute-of-Physics Style Council-of-Science-Editors Style BibTex Format Endnote Format RIS Format CSL Format DOIs only Format	Visser, Marjolein. (2022). A study on the effect of aligning consumer incidental emotions and integral emotions in advertising. In Marketing Management.http://hdl.handle.net/2105/63888

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