2022-07-20
Products and Identity in the Digital Age - Does the Materiality of Products Affect Our Emotions in Identity-Based Consumption?
Publication
Publication
| Additional Metadata | |
|---|---|
| , , | |
| Cito, Maria Cristina, Eigenraam, Anniek | |
| hdl.handle.net/2105/63889 | |
| Marketing Management | |
| Organisation | Rotterdam School of Management |
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Barendregt, Megan. (2022). Products and Identity in the Digital Age - Does the Materiality of Products Affect Our Emotions in Identity-Based Consumption?. In Marketing Management.http://hdl.handle.net/2105/63889 |
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