The Potential of Augmented Reality to Revolutionize the Cosmetics Industry

Additional Metadata
Keywords	augmented reality, cosmetics, technology, interactivity, product uncertainty, shopping experience, consumer behavioral intentions
Thesis Advisor	fritze, martin, Krefeld-Schwalb, Antonia
Persistent URL	hdl.handle.net/2105/63895
Series	Marketing Management
Organisation	Rotterdam School of Management
Citation APA Style AAA Style APA Style Cell Style Chicago Style Harvard Style IEEE Style MLA Style Nature Style Vancouver Style American-Institute-of-Physics Style Council-of-Science-Editors Style BibTex Format Endnote Format RIS Format CSL Format DOIs only Format	Lorenzo Marino, Rosanna. (2022, July 20). The Potential of Augmented Reality to Revolutionize the Cosmetics Industry. Marketing Management. Retrieved from http://hdl.handle.net/2105/63895

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