The Potential of Augmented Reality to Revolutionize the Cosmetics Industry

Additional Metadata
Keywords	augmented reality, cosmetics, technology, interactivity, product uncertainty, shopping experience, consumer behavioral intentions
Thesis Advisor	fritze, martin, Krefeld-Schwalb, Antonia
Persistent URL	hdl.handle.net/2105/63895
Series	Marketing Management
Organisation	Rotterdam School of Management
Citation APA APA Style APA-ALL Style AAA Style Cell Style Chicago Style Harvard Style IEEE Style MLA Style Nature Style Vancouver Style American-Institute-of-Physics Style Council-of-Science-Editors Style BibTex Format Endnote Format RIS Format CSL Format DOIs only Format	Lorenzo Marino, Rosanna. (2022). The Potential of Augmented Reality to Revolutionize the Cosmetics Industry. In Marketing Management.http://hdl.handle.net/2105/63895

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