Navigating the surge of digitising experiences: To what extent does the type of AR virtualisation influence the purchase intention and user satisfaction? A moderated mediation approach.

Additional Metadata
Keywords	Augmented Reality, Virtualisation, Enhancing, Digitising, User satisfaction, Purchase intention
Thesis Advisor	fritze, martin, Krefeld-Schwalb, Antonia
Persistent URL	hdl.handle.net/2105/63896
Series	Marketing Management
Organisation	Rotterdam School of Management
Citation APA Style AAA Style APA Style Cell Style Chicago Style Harvard Style IEEE Style MLA Style Nature Style Vancouver Style American-Institute-of-Physics Style Council-of-Science-Editors Style BibTex Format Endnote Format RIS Format CSL Format DOIs only Format	Crudu, Catalina. (2022, July 20). Navigating the surge of digitising experiences: To what extent does the type of AR virtualisation influence the purchase intention and user satisfaction? A moderated mediation approach.. Marketing Management. Retrieved from http://hdl.handle.net/2105/63896

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