Navigating the surge of digitising experiences: To what extent does the type of AR virtualisation influence the purchase intention and user satisfaction? A moderated mediation approach.

Additional Metadata
Keywords	Augmented Reality, Virtualisation, Enhancing, Digitising, User satisfaction, Purchase intention
Thesis Advisor	fritze, martin, Krefeld-Schwalb, Antonia
Persistent URL	hdl.handle.net/2105/63896
Series	Marketing Management
Organisation	Rotterdam School of Management
Citation APA APA Style APA-ALL Style AAA Style Cell Style Chicago Style Harvard Style IEEE Style MLA Style Nature Style Vancouver Style American-Institute-of-Physics Style Council-of-Science-Editors Style BibTex Format Endnote Format RIS Format CSL Format DOIs only Format	Crudu, Catalina. (2022). Navigating the surge of digitising experiences: To what extent does the type of AR virtualisation influence the purchase intention and user satisfaction? A moderated mediation approach. In Marketing Management.http://hdl.handle.net/2105/63896

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