2022-07-20
Are virtual fitting rooms worth it? A study on the use of augmented reality on purchase intentions in online shopping environment
Publication
Publication
| Additional Metadata | |
|---|---|
| , , | |
| fritze, martin, Krefeld-Schwalb, Antonia | |
| hdl.handle.net/2105/63897 | |
| Marketing Management | |
| Organisation | Rotterdam School of Management |
|
Boloor, Tanisha. (2022, July 20). Are virtual fitting rooms worth it? A study on the use of augmented reality on purchase intentions in online shopping environment. Marketing Management. Retrieved from http://hdl.handle.net/2105/63897 |
|