2022-07-20
Are virtual fitting rooms worth it? A study on the use of augmented reality on purchase intentions in online shopping environment
Publication
Publication
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fritze, martin, Krefeld-Schwalb, Antonia | |
hdl.handle.net/2105/63897 | |
Marketing Management | |
Organisation | Rotterdam School of Management |
Boloor, Tanisha. (2022, July 20). Are virtual fitting rooms worth it? A study on the use of augmented reality on purchase intentions in online shopping environment. Marketing Management. Retrieved from http://hdl.handle.net/2105/63897
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