2022-07-20
Investigating the impact of evaluative conditioning on brand attitude for low versus high involvement products
Publication
Publication
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D'Hooge, Serena, Lembregts, Christophe | |
hdl.handle.net/2105/63900 | |
Marketing Management | |
Organisation | Rotterdam School of Management |
Vos, Arantxa. (2022, July 20). Investigating the impact of evaluative conditioning on brand attitude for low versus high involvement products. Marketing Management. Retrieved from http://hdl.handle.net/2105/63900
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