Investigating the impact of evaluative conditioning on brand attitude for low versus high involvement products

Additional Metadata
Keywords	evaluative conditioning, brand attitude, product involvement
Thesis Advisor	D'Hooge, Serena, Lembregts, Christophe
Persistent URL	hdl.handle.net/2105/63900
Series	Marketing Management
Organisation	Rotterdam School of Management
Citation APA APA Style APA-ALL Style AAA Style Cell Style Chicago Style Harvard Style IEEE Style MLA Style Nature Style Vancouver Style American-Institute-of-Physics Style Council-of-Science-Editors Style BibTex Format Endnote Format RIS Format CSL Format DOIs only Format	Vos, Arantxa. (2022). Investigating the impact of evaluative conditioning on brand attitude for low versus high involvement products. In Marketing Management.http://hdl.handle.net/2105/63900

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