Upcycled Fashion and the Contagion Theory: How does the degree of contagion affect purchase intention for upcycled fashion products?

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Keywords	upcyle, contamination effect, storytelling, upcycled fashion products, contagion theory
Thesis Advisor	Caprioli, Sara, Paolacci, G.
Persistent URL	hdl.handle.net/2105/63905
Series	Marketing Management
Organisation	Rotterdam School of Management
Citation APA Style AAA Style APA Style Cell Style Chicago Style Harvard Style IEEE Style MLA Style Nature Style Vancouver Style American-Institute-of-Physics Style Council-of-Science-Editors Style BibTex Format Endnote Format RIS Format CSL Format DOIs only Format	Stochită, Andreea. (2022, July 20). Upcycled Fashion and the Contagion Theory: How does the degree of contagion affect purchase intention for upcycled fashion products?. Marketing Management. Retrieved from http://hdl.handle.net/2105/63905

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