Upcycled Fashion and the Contagion Theory: How does the degree of contagion affect purchase intention for upcycled fashion products?

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Keywords	upcyle, contamination effect, storytelling, upcycled fashion products, contagion theory
Thesis Advisor	Caprioli, Sara, Paolacci, G.
Persistent URL	hdl.handle.net/2105/63905
Series	Marketing Management
Organisation	Rotterdam School of Management
Citation APA APA Style APA-ALL Style AAA Style Cell Style Chicago Style Harvard Style IEEE Style MLA Style Nature Style Vancouver Style American-Institute-of-Physics Style Council-of-Science-Editors Style BibTex Format Endnote Format RIS Format CSL Format DOIs only Format	Stochită, Andreea. (2022). Upcycled Fashion and the Contagion Theory: How does the degree of contagion affect purchase intention for upcycled fashion products?. In Marketing Management.http://hdl.handle.net/2105/63905

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