2022-07-20
WHAT A WASTE! Research into the influence of recognizability, creativity, and the contagion effect on upcycled product purchase intentions
Publication
Publication
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Caprioli, Sara, Paolacci, G. | |
hdl.handle.net/2105/63910 | |
Marketing Management | |
Organisation | Rotterdam School of Management |
Stübler, Vivian. (2022, July 20). WHAT A WASTE! Research into the influence of recognizability, creativity, and the contagion effect on upcycled product purchase intentions. Marketing Management. Retrieved from http://hdl.handle.net/2105/63910
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