2022-07-20
WHAT A WASTE! Research into the influence of recognizability, creativity, and the contagion effect on upcycled product purchase intentions
Publication
Publication
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| , , , , , , | |
| Caprioli, Sara, Paolacci, G. | |
| hdl.handle.net/2105/63910 | |
| Marketing Management | |
| Organisation | Rotterdam School of Management |
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Stübler, Vivian. (2022, July 20). WHAT A WASTE! Research into the influence of recognizability, creativity, and the contagion effect on upcycled product purchase intentions. Marketing Management. Retrieved from http://hdl.handle.net/2105/63910 |
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