How Emotional and Rational Appeals Affect eWOM Behavior - The Interplay of Message and Visual Appeals and the Display of Human Faces on eWOM Behavior

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Keywords	emotional appeal, rational appeal, eWOM
Thesis Advisor	van Kerckhove, Anneleen, Liberali, Gui
Persistent URL	hdl.handle.net/2105/64108
Series	Marketing Management
Organisation	Rotterdam School of Management
Citation APA Style AAA Style APA Style Cell Style Chicago Style Harvard Style IEEE Style MLA Style Nature Style Vancouver Style American-Institute-of-Physics Style Council-of-Science-Editors Style BibTex Format Endnote Format RIS Format CSL Format DOIs only Format	Versbach, Maxi. (2022, July 26). How Emotional and Rational Appeals Affect eWOM Behavior - The Interplay of Message and Visual Appeals and the Display of Human Faces on eWOM Behavior. Marketing Management. Retrieved from http://hdl.handle.net/2105/64108

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