How Emotional and Rational Appeals Affect eWOM Behavior - The Interplay of Message and Visual Appeals and the Display of Human Faces on eWOM Behavior

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Keywords	emotional appeal, rational appeal, eWOM
Thesis Advisor	van Kerckhove, Anneleen, Liberali, Gui
Persistent URL	hdl.handle.net/2105/64108
Series	Marketing Management
Organisation	Rotterdam School of Management
Citation APA APA Style APA-ALL Style AAA Style Cell Style Chicago Style Harvard Style IEEE Style MLA Style Nature Style Vancouver Style American-Institute-of-Physics Style Council-of-Science-Editors Style BibTex Format Endnote Format RIS Format CSL Format DOIs only Format	Versbach, Maxi. (2022). How Emotional and Rational Appeals Affect eWOM Behavior - The Interplay of Message and Visual Appeals and the Display of Human Faces on eWOM Behavior. In Marketing Management.http://hdl.handle.net/2105/64108

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