Healthy Foods Should Look Healthy vs. Sexy: The effect of background color temperatures of food advertisements (healthy vs. unhealthy) on purchase  intentions mediated by perceived healthiness and tastiness

Additional Metadata
Keywords	perceived healthiness, perceived tastiness, food purchase intention, food advertisements, color temperature
Thesis Advisor	van Kerckhove, Anneleen, Cadario, Romain
Persistent URL	hdl.handle.net/2105/64110
Series	Marketing Management
Organisation	Rotterdam School of Management
Citation APA Style AAA Style APA Style Cell Style Chicago Style Harvard Style IEEE Style MLA Style Nature Style Vancouver Style American-Institute-of-Physics Style Council-of-Science-Editors Style BibTex Format Endnote Format RIS Format CSL Format DOIs only Format	Lee, Eunjeong. (2022, July 26). Healthy Foods Should Look Healthy vs. Sexy: The effect of background color temperatures of food advertisements (healthy vs. unhealthy) on purchase intentions mediated by perceived healthiness and tastiness. Marketing Management. Retrieved from http://hdl.handle.net/2105/64110

Publication