Unraveling the Antecedents of Health Consciousness: The Importance of Unit Type and Evaluation Mode on Front-of-Pack Nutrition Claims

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Keywords	quantitative decision making, health claim, discretizing units, health consciousness, nutrition, evaluation mode, perceived difference
Thesis Advisor	Lembregts, Christophe, van Kerckhove, Anneleen
Persistent URL	hdl.handle.net/2105/64112
Series	Marketing Management
Organisation	Rotterdam School of Management
Citation APA APA Style APA-ALL Style AAA Style Cell Style Chicago Style Harvard Style IEEE Style MLA Style Nature Style Vancouver Style American-Institute-of-Physics Style Council-of-Science-Editors Style BibTex Format Endnote Format RIS Format CSL Format DOIs only Format	Schoots, Priscilla. (2022). Unraveling the Antecedents of Health Consciousness: The Importance of Unit Type and Evaluation Mode on Front-of-Pack Nutrition Claims. In Marketing Management.http://hdl.handle.net/2105/64112

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