The Role of Creativity in Marketing: Can brands increase Purchase Intentions through nourishing Creativity?

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Keywords	creativity, advertisements, advertising creativity, purchase intentions, brand familiarity, attention, experiment
Thesis Advisor	Pauwels, Pamela, Boksem, Maarten
Persistent URL	hdl.handle.net/2105/64118
Series	Marketing Management
Organisation	Rotterdam School of Management
Citation APA Style AAA Style APA Style Cell Style Chicago Style Harvard Style IEEE Style MLA Style Nature Style Vancouver Style American-Institute-of-Physics Style Council-of-Science-Editors Style BibTex Format Endnote Format RIS Format CSL Format DOIs only Format	van Rossen, Sten. (2022, July 26). The Role of Creativity in Marketing: Can brands increase Purchase Intentions through nourishing Creativity?. Marketing Management. Retrieved from http://hdl.handle.net/2105/64118

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