The Role of Creativity in Marketing: Can brands increase Purchase Intentions through nourishing Creativity?

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Keywords	creativity, advertisements, advertising creativity, purchase intentions, brand familiarity, attention, experiment
Thesis Advisor	Pauwels, Pamela, Boksem, Maarten
Persistent URL	hdl.handle.net/2105/64118
Series	Marketing Management
Organisation	Rotterdam School of Management
Citation APA APA Style APA-ALL Style AAA Style Cell Style Chicago Style Harvard Style IEEE Style MLA Style Nature Style Vancouver Style American-Institute-of-Physics Style Council-of-Science-Editors Style BibTex Format Endnote Format RIS Format CSL Format DOIs only Format	van Rossen, Sten. (2022). The Role of Creativity in Marketing: Can brands increase Purchase Intentions through nourishing Creativity?. In Marketing Management.http://hdl.handle.net/2105/64118

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