2022-07-26
What is the role of uncertainty avoidance and need for uniqueness on the influence of ad personalization on ad attitude?
Publication
Publication
| Additional Metadata | |
|---|---|
| , , , | |
| Fytraki, Agapi, Eigenraam, Anniek | |
| hdl.handle.net/2105/64119 | |
| Marketing Management | |
| Organisation | Rotterdam School of Management |
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Vu, Anh. (2022, July 26). What is the role of uncertainty avoidance and need for uniqueness on the influence of ad personalization on ad attitude?. Marketing Management. Retrieved from http://hdl.handle.net/2105/64119 |
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