The Persuasive Appeals that Succeed in Crowdfunding

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Keywords	crowdfunding, persuasion, appeals, rational, emotional
Thesis Advisor	van Kerckhove, Anneleen, Liberali, Gui
Persistent URL	hdl.handle.net/2105/64120
Series	Marketing Management
Organisation	Rotterdam School of Management
Citation APA APA Style APA-ALL Style AAA Style Cell Style Chicago Style Harvard Style IEEE Style MLA Style Nature Style Vancouver Style American-Institute-of-Physics Style Council-of-Science-Editors Style BibTex Format Endnote Format RIS Format CSL Format DOIs only Format	Bădescu, Remus. (2022). The Persuasive Appeals that Succeed in Crowdfunding. In Marketing Management.http://hdl.handle.net/2105/64120

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