2022-07-26
To what extent do brand associations with luxury, sustainable, and sustainable luxury brands differ among Generation X, Generation Y, and Generation Z in terms of valence?
Publication
Publication
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D'Hooge, Serena, Lembregts, Christophe | |
hdl.handle.net/2105/64126 | |
Marketing Management | |
Organisation | Rotterdam School of Management |
Encheva, Yoana. (2022, July 26). To what extent do brand associations with luxury, sustainable, and sustainable luxury brands differ among Generation X, Generation Y, and Generation Z in terms of valence?. Marketing Management. Retrieved from http://hdl.handle.net/2105/64126
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