To what extent do brand associations with luxury, sustainable, and  sustainable luxury brands differ among Generation X, Generation Y, and  Generation Z in terms of valence?

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Keywords	brand associations, luxury brands, sustainability brands, sustainable luxury, generation x, generation y, generation z
Thesis Advisor	D'Hooge, Serena, Lembregts, Christophe
Persistent URL	hdl.handle.net/2105/64126
Series	Marketing Management
Organisation	Rotterdam School of Management
Citation APA APA Style APA-ALL Style AAA Style Cell Style Chicago Style Harvard Style IEEE Style MLA Style Nature Style Vancouver Style American-Institute-of-Physics Style Council-of-Science-Editors Style BibTex Format Endnote Format RIS Format CSL Format DOIs only Format	Encheva, Yoana. (2022). To what extent do brand associations with luxury, sustainable, and sustainable luxury brands differ among Generation X, Generation Y, and Generation Z in terms of valence?. In Marketing Management.http://hdl.handle.net/2105/64126

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