2022-07-26
Framing messages to shift consumers toward sustainable choices - The effects of outcome framing and temporal point of reference on consumers’ intentions to use reusable packaging systems and the moderating effect of green self-efficacy.
Publication
Publication
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Szymanowski, Maciej, Thomassen, Jean-Pierre | |
hdl.handle.net/2105/64127 | |
Marketing Management | |
Organisation | Rotterdam School of Management |
Ren, Karen. (2022, July 26). Framing messages to shift consumers toward sustainable choices - The effects of outcome framing and temporal point of reference on consumers’ intentions to use reusable packaging systems and the moderating effect of green self-efficacy.. Marketing Management. Retrieved from http://hdl.handle.net/2105/64127
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