2022-08-23
The effects of Brand Activism on Social Media Marketing - Does (in)congruence really matter?
Publication
Publication
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, , , , , | |
schanbacher, Anja, Babeanu, Alex | |
hdl.handle.net/2105/64427 | |
Marketing Management | |
Organisation | Rotterdam School of Management |
Boroni, Martina. (2022, August 23). The effects of Brand Activism on Social Media Marketing - Does (in)congruence really matter?. Marketing Management. Retrieved from http://hdl.handle.net/2105/64427
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