The effects of Brand Activism on Social Media Marketing - Does (in)congruence really matter?

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Keywords	Brand Activism, Social Media Engagement, Brand Loyalty, Instagram, Congruence, Incongruence
Thesis Advisor	schanbacher, Anja, Babeanu, Alex
Persistent URL	hdl.handle.net/2105/64427
Series	Marketing Management
Organisation	Rotterdam School of Management
Citation APA Style AAA Style APA Style Cell Style Chicago Style Harvard Style IEEE Style MLA Style Nature Style Vancouver Style American-Institute-of-Physics Style Council-of-Science-Editors Style BibTex Format Endnote Format RIS Format CSL Format DOIs only Format	Boroni, Martina. (2022, August 23). The effects of Brand Activism on Social Media Marketing - Does (in)congruence really matter?. Marketing Management. Retrieved from http://hdl.handle.net/2105/64427

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